Portfolio Expansion
- Demand-led programme selection
- New programmes and specialisations
- Phased launch roadmap
Strategic Planning
PRIVATE UNIVERSITY · KARNATAKA
Accelerating growth: 5,000 to 18,000 students in five years
How Paradigm helped Presidency University, Bengaluru, more than triple its enrolment through portfolio expansion, academic restructuring, marketing strategy and digital transformation.
~5,000
Students enrolled in 2019
~18,000
Students enrolled in 2024
3.6×
Growth in enrolment over five years
4
Integrated growth workstreams led by Paradigm
The challenge
Scaling up in a crowded market
Bengaluru is one of India's most competitive higher education markets. Presidency University needed a broader offer, a stronger academic structure and sharper reach to grow.
Our approach
Grow the offer and the reach together
We worked on what the University offers, how it is organised, how it reaches students and how it runs, so each change reinforced the others.
The impact
Enrolment more than tripled
Student numbers rose from about 5,000 in 2019 to about 18,000 in 2024, making Presidency one of Bengaluru's fastest-growing private universities.
What we delivered
Four workstreams, one outcome
01
Academic Restructuring
- School and department structure
- Academic governance and processes
- Structure built to scale
Marketing Strategy
- Positioning and brand messaging
- Admissions outreach strategy
- Channel and campaign planning
Digital Transformation
- Digital systems for academic operations
- Digital student engagement
- Data for decision-making
Outcome: Enrolment grew 3.6× in five years
~5,000 (2019) to ~18,000 (2024)
The journey
Five years of growth
2019
About 5,000 students
Expand
Broader programme portfolio
Restructure
Academic structure built to scale
Reach
Marketing and digital transformation
2024
About 18,000 students
Paradigm was a true partner in our growth. Their work on our portfolio, academic structure, marketing and digital systems helped us widen our reach and strengthen our position in Bengaluru.
Ready to grow your institution?
We align your portfolio, structure, marketing and systems into one growth plan, built for your market.